Cases

A compensation & benefits model that scales with international growth

Sunweb Group has long ceased to be a classic travel agency. With offices in six countries and a transformation towards e-commerce, the old salary model no longer fit. In 8 months, we built a new framework for 200 roles together, ready for further international growth.

A compensation & benefits model that scales with international growth

Klant

Sector

Travel & e-commerce

Omvang

x employees

Dienst

Compensation & Benefits

De uitdaging

Sunweb transformed into an international e-commerce organization. The existing salary model no longer suited the scale, the culture and the six countries in which the company operates.

De aanpak

We co-created with management on design principles, benchmarked all salaries and designed a Salary Framework that fits Sunweb's international scale.

Het resultaat

A new comp & ben model that has been translated into six country versions. 200 roles scaled in and an innovative salary increase based on development instead of performance.

De situatie

“It's a Sunweb holiday” is a well-known tune, but Sunweb Group has long ceased to be a classic travel agency. Nowadays, we book our trips online, and Sunweb is capitalizing on this as an e-commerce organization that offers a smooth online experience before, during, and after your trip. With offices in six countries and that transformation to e-commerce, Sunweb was stuck on the existing salary framework. The model no longer suited the international scale, the new culture, and the ambition to grow further. There was a need for a new compensation & benefits model that works in every country and is ready for the next phase. Sunweb came to VIE to take on that assignment together.

Onze aanpak

Phase 1: Design principles in co-creation

We started with two workshops with management. During those sessions, we learned a lot about what Sunweb wanted and what they stand for. At the same time, we shared our expertise on compensation & benefits. Together, we formulated the design principles. They became the framework on which we would hang the rest of the project. Focus: co-creation, vision, design principles

Phase 2: Building Benchmarking and Salary Framework

Parallel to the workshops, we started benchmarking all salaries. This not only provided insight into how Sunweb now rewards, but also a wealth of data to build the new Salary Framework. All nearly 200 roles were scaled into that framework. We then built six versions of it, one for each country where Sunweb has an office. Focus: benchmarking, Salary Framework, international deployment

Phase 3: Salary increase based on development

A Salary Framework tells you the range in which you can grow. But not how. That's why we designed an innovative way of salary increases, where employees earn their raise based on growth and development steps, not performance. This provides Sunweb with employees who take charge of their own development. And who are working with more enthusiasm and enthusiasm. Focus: development-oriented culture, innovative enhancement method

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Het resultaat

No items found.

In 8 months, all goals were achieved and implemented. Sunweb now has a compensation & benefits model that grows with international ambitions. Employees know where they can grow and how to do it. Sunweb is ready to scale up further.

Babet Becker - Mulder

Babet Becker - Mulder

CCO

Specifieke implementatie voor

The heart of this process was the innovative salary increase based on development. Instead of rewarding employees for what they've done, we're now rewarding how they grow. This requires a different mindset: employees take charge of their own development and managers have conversations about ambitions instead of performance. A compensations & benefits model that not only rewards, but also supports a development-oriented culture.

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